“I have nothing but the best to say about Word Jones. They’re always there for us, ready to help on any project we have, and that’s a tremendously reassuring asset to have. Plus their work is always fantastic; they have an innate feel for language that you just don’t often find. They’re stars in my book!” —Maran Sheils, Owen Jones and Partners “I have nothing but the best to say about Word Jones. They’re always there for us, ready to help on any project we have, and that’s a tremendously reassuring asset to have. Plus their work is always fantastic; they have an innate feel for language that you just don’t often find. They’re stars in my book!” —Maran Sheils, Owen Jones and Partners “I have nothing but the best to say about Word Jones. They’re always there for us, ready to help on any project we have, and that’s a tremendously reassuring asset to have. Plus their work is always fantastic; they have an innate feel for language that you just don’t often find. They’re stars in my book!” —Maran Sheils, Owen Jones and Partners

Copywriting

OMSI exhibit features

The Oregon Museum of Science and Industry features some of the most interactive and engaging exhibits you’ll find anywhere. They regularly use Word Jones to write about what makes those exhibits so darned interesting.

When Body Worlds 3, one of their most controversial exhibits ever, was coming to town, they asked Word Jones to write not only a magazine feature story, but heck – the whole issue of their quarterly mag. We proofed it, too. And BW3 turned out to also be their most successful exhibit ever. Probably just a coincidence. (Copy and proofing: Jim Moore/Word Jones. Copy: LeeAnn Kriegh/Word Jones. Layout: OMSI.)

Handheld technology feature stories

TDS

When TDS introduced truly rugged handheld computers for the surveying market, a funny thing happened: people started using them for all kinds of things. So Sanda Communications started having Word Jones write about the innovative versatility of this technology marvel.

Paleontology with the Leakeys in Africa; retracing the Lewis and Clark route by canoe; protecting indigenous tribes in the Congo… and mapping new cave discoveries, as in this sample. Oh, but we had no input on the layout design. (Copy: Jim Moore/Word Jones.)

Converse catalogs

It started as a simple catalog proofing job for Sandstrom Design. We threw in a couple editing suggestions, no charge. Their response: “Why don’t you just write the next one?” So we did. And another half-dozen after that. It was really fun, sitting around making up stories about funky shoes. Here’s a brief excerpt from one catalog.
(Copy: Jim Moore and LeeAnn Kriegh/Word Jones. Layout: Sandstrom Design.)

Server Deployment Guide

As small and medium-size businesses face the perplexities of their growing IT needs, they need solid information and advice they can trust. Word Jones was commissioned by marketing agency RiverComm to put together a plainspoken, highly useful piece that explains how to choose and implement servers for smaller but expanding businesses.
The trick here? Talking tech to people who probably aren’t techies. (Copy: LeeAnn Kriegh/Word Jones. Design: RiverComm.)

Trimble Blue Ox animation

Blue Ox When Trimble was set to release its high-tech Blue Ox business-communication system, it asked Sanda Communications to produce an animated sales piece. Sanda turned to Word Jones, a long-time collaborator.

Working with Sanda’s Jerry Saveriano, Jim developed a script that explained the system and its benefits in plain language that also evoked the Bunyan-esque nature of working in the woods. (Copy: Jim Moore/Word Jones and Jerry Saveriano/Sanda. Art: Sanda Communications.)

ACME identity pieces

ACME identity pieces For a company with a generic name, ACME Consulting has a very distinct identity – and a copy voice that must reflect it in every piece.

When their agency, Owen Jones and Partners, needs a bio and business card for a new hire, they turn to Word Jones to interview the employee and find the hook that turns into a quirky-but-compelling case study – of only 100 words. Harder than it looks. (Copy: Jim Moore/Word Jones. Layout: Sadie Medley/Owen Jones and Partners.)
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