“Word Jones has helped our company evolve — they take our basic ideas and concepts and put them into a format that catches customers' eyes and conveys the image we want to have. They're not just order-takers — they give us honest input and feedback. They know where we're heading and help us get there.” — Kelly Miles, Miles/Thimm Agency

Creative

Coca-Cola tagline

		Ecos Consulting, a long-time client that works in the areas of energy efficiency and sustainability, was working with Coca-Cola on a program to encourage Coke vendors to “green up” their operations.

They needed a snappy way to sum up the program, and were having no luck coming up with it. They called Word Jones, and Jim leaned back in his chair and gazed off into space… (Copy: Jim Moore/Word Jones. Design: Ecos Consulting.)

2008 political campaign pieces

		We were all a little leery at first when Sachs Communications asked us to create direct-mail pieces for legislative campaigns in Oregon and New Mexico.

But the more we got into the creative groove, the more fun this became. Between two creative teams – Erin and Sarah, Jim and Geena – we cranked out something like 80 pieces in less than four weeks. And all 10 of the candidates we did full campaigns for won. We’d retire undefeated, but it was fun enough to try again in 2010. (Copy and concept: Jim Moore/Word Jones. Design: Geena Min/Word Jones.)

TriMet ridership-behavior campaign

		Faced with growing public unrest over behavior on MAX trains and buses, TriMet decided to put a firm face on the rules governing their vehicles.

They asked Word Jones to help create a campaign that would strike a balance, being eye-catching and straightforward without being preachy or authoritarian. Their goal was twofold: remind rowdy riders to stay in line, but also reassure other passengers that the rules will be enforced. Word Jones crafted a tagline – “The Ride Has Rules” – and worked with TriMet designers to concept this campaign. (Creative and copy: Jim Moore/Word Jones. Design: TriMet.)

Lariat company identity

A thriving company, incubated in the semi-seamy world of network marketing, had a product that was worthy of the retail marketplace – but wanted a little distance from their origins.


Word Jones created a completely new identity, re-naming the company and its products, designing the logo and all materials, and building a new Web site. (Naming, copy, creative direction: Jim Moore/Word Jones. Design: Geena Min/Word Jones. Web: James Turner/Word Jones.)

I-bike-205

		The assignment seemed innocuous: TriMet wanted us to create an event to show people the “detour” bike route while the I-205 bike path was torn up for construction of the new light rail extension.

But they also said the fateful words: “Could you maybe make it fun?” So, instead of a ribbon-snipping, grip-and-grin minor photo op, we decided to create a celebration – not just a detour tour, but a celebration of cycling diversity in Portland. (And we’d show people where to ride, too.) We named it, created a logo, designed invitations and e-mail blasts, and pulled off a fun event complete with clowns on tall bikes, jugglers and prize giveaways. (Concept/copy: Jim Moore/Word Jones. Design: Geena Min/Word Jones. Event management: Tara Corbin and Mike Hand/3 People Productions.)

Sunriver Vacations

		When four rental property management companies at Central Oregon’s original destination resort decided to band together under one new brand, they needed a clear identity.

Based on the fact that nearly everyone in Oregon has been to Sunriver at some time, Jim came up with a campaign theme built around people’s good memories: “Remember that time we stayed at Sunriver and…” So with “Create a Memory” as the theme, we created a series of evocative pieces featuring single key words tied to wonderful vacation memories. (Concept, naming, copy: Jim Moore/Word Jones. Design: Verity Marketing.)